Projects
Client: Purpose-driven wellness coach
Focus: Visibility, engagement & structured growth
Results:
Engagement rate increased from 0.8% → 3.1%
Average reel views increased by 220%
+187 new followers (aligned audience)
Saves increased by 140%
Profile visits increased by 65%
Improved lead inquiries from Instagram
Tools used:
Canva (content design)
Instagram Insights
Meta Business Suite
Google Sheets analytics tracker
Hashtag research tools
Strategic Instagram Growth
Client: Senior luxury real estate agent
Focus: Automating lead follow-ups, improving client experiences, and creating professional marketing funnels.
Results:
Streamlined lead management system increased follow-ups by 40%, reducing missed opportunities.
Implemented multi-channel marketing funnels that boosted email engagement to 78% open rate and generated 12 new leads per listing.
Re-engagement campaigns converted 25% of cold leads back into active prospects, increasing monthly appointments by 30%.
Professional listing and social graphics improved brand consistency and client trust.
8 hours per week saved in administrative workload
Tools used:
FollowUpBoss (pipeline build + automation setup)
ConvertKit
Canva (client-facing documents + checklists)
Google Workspace (shared tracking + dashboards)
Notion